Betriebliche Marktforschung: Mehrwert für Marketing,...

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Betriebliche Marktforschung: Mehrwert...

Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie

Name: Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie
ISBN: 9783110425765

Marco Ottawa, Christian Rietz

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This book systematically covers relevant aspects of corporate market research. A focus is placed on the added value provided by market research to corporations. Market research studies are presented in detail. The new edition also includes a discussion of market research ethics and big data.